25th Jun 2020
The term 'disruptive innovation' was coined by Clayton Christensen, which refers to a process in which a product/ service starts at the bottom of a market, slowly moving its way up the ladder, and ultimately ousting its competition and becoming the market leader.
Most brands we know today are all disruptive technologies, e.g. Google, Craigslist, eBay, Uber, Twitter, Spotify, and Skype, to name a few. Companies tend to innovate at a faster rate in comparison to the needs of the customers, ending up producing products/services above the current needs of their target market. Companies follow the sustaining innovation model, which keeps them on top of the market since it works in most cases.
It's actually easier than you might think. It's about being aware of what is going on in the market and using that knowledge to your benefit. For example, biohacking may sound like some scary scientific experiment out of a horror movie, but in fact, companies are already doing it. They are analyzing how the brain reacts and what triggers reactions, using that insight to sell products. For example, Facebook has been built to create dopamine rushes that become addictive.
It is his daily business to dig into trends, finding ways to keep your business ahead of the trend.
On top of that, he is a passionate "go-getter", sure to roll up his sleeves and go the extra mile with you.